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Y-box: a new tool for New Product Development brainstorm

September 12, 2023 @ 9:00 am - 10:00 am CEST

Idea Generation tool

We will demonstrate Y-box which is an online idea generation tool for New Product Development.  Participants can join in and experience the tool and see how it helps participants generate great ideas for new products.

Y-box is meticulously crafted to help a team to generate fresh ideas for the design and marketing of consumer products. Y-box contains over 420 cue-cards. Every cue-cards helps the team to generate a number of new ideas, and move to the next cue-card to generate even more ideas.

What does it do?

Y-box helps innovation teams to structure their idea generation process. The cue-cards are clustered in the 6P’s of Marketing (Product, Place, Price, Packaging, Promotion, Proposition).

For example, if you want to generate ideas for new packaging, Y-box shows you a Packaging-cue-card– which will stimulate you to generate ideas for packaging: “How can you design a packaging for sharing your product?”. Or you may want to generate ideas for a new product, then a cue-card stimulates you: “How would your product look like if it is meant for a baby?”.

How to use Y-box?

Y-box can be used for online and offline brainstorm sessions. In offline sessions, participants can join your Y-BOX session via their mobile phone. You can invite as many participants as you wish to your session. The ideas that are generated are downloaded to an online whiteboard like Miro or Mural where you can further cluster the ideas and work towards selection of the ideas and prototyping.

We look forward to show you this awesome new tool!


September 12, 2023
9:00 am - 10:00 am CEST
Event Category:

Organizer / Facilitator

Nel Mostert
View Organizer / Facilitator Website


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