How to self-promote without being a jerk (Review of Bruce Kasanoff book)

Bruce Kasanoff is one of the leading LinkedIn influencers who advocates compassion, and empathy and constantly urges us all to ask the question – How can I be of help?

Bruce Kasanoff starts off his book with these statements

// Let’s be clear: you are most definitely not a jerk. This book is for people who are reluctant to blow their own horn. This is almost certainly true of you; otherwise, you would have picked up the book “How to Hog the Limelight” instead of this one. First, some good news: increasingly, the world favors people like you. The rise of social media and 24/7 wireless services makes life far more transparent than it was even a few years ago. Word spreads faster. Social media is all about sharing the good stuff and warning people about the bad.

If you are nasty or deceitful, others find out quickly. If you do something wonderful, the same is true.

That being said, there are more than seven billion people in the world. You can’t just go about your business and hope someone notices you. Like it or not, you have to make it easy for others to understand what you have to offer and what you aspire to accomplish.

That takes self-promotion, and this book explains how to do this in a respectful, honest, and effective manner. //

The idea behind this session is to promote one’s work meaningfully. Most people struggle with it. Either they overdo it or they feel too shy to talk about it. How can one strike a balance?

This session would help share some insights and also harvest the group’s wisdom.